I have a theory.  Before Twitter came along and, more importantly, all the services that allowed people to easily retweet or Like some article, people used to leave comments on web sites.  Of course, this practice continues on political blogs, but not so much on other web sites anymore.

On MarketingProfs and on a number of technology sites I regularly visit, I’ve seen this trend. The number of retweets has been going up, but the number of comments has been decreasing.  Is there a relationship?  Are people finding it easier to simply click a button to show they’re engaged?  If so, what does this say about how engaged people are?